Marketing & Communications Careers

Healthcare organizations rely on more than doctors and nurses—they also need creative thinkers and skilled communicators to share their mission, connect with communities, and support internal teams. Marketing and communications professionals help tell the story of care, promote services, and ensure that patients and caregivers stay informed and engaged.

If you’re passionate about writing, design, social media, or public speaking, this pathway might be a great fit for you.

Marketing Careers

Marketing professionals help promote healthcare services, programs, and events. They use creativity and strategy to reach patients, caregivers, and the community.

Common Roles:

• Marketing Coordinator
• Digital Content Specialist
• Brand Manager
• Event Marketing Assistant

Skills You’ll Use:

• Creativity & Design
  Create flyers, social media posts, and videos that share important messages.

• Writing & Editing
  Write clear and engaging content for websites, newsletters, and campaigns.

• Social Media Savvy
  Use platforms like Instagram, LinkedIn, and Facebook to connect with audiences.

• Project Management
  Plan and organize marketing campaigns and events from start to finish.

• Audience Awareness
  Understand who you’re speaking to and how to tailor your message.

Where You’ll Work:

• Marketing departments
• Community outreach teams
• Event planning groups

Communications Careers

Communications professionals help share updates, manage public relations, and support internal messaging across the organization. They make sure everyone—from patients to staff—stays informed and connected.

Common Roles:

• Communications Specialist
• Public Relations Assistant
• Internal Communications Coordinator
• Media Relations Associate

Skills You’ll Use:

• Writing & Storytelling
  Share stories that highlight the impact of healthcare and the people behind it.

• Public Speaking
  Present ideas clearly to groups or in interviews.

• Editing & Proofreading
  Make sure messages are polished and professional.

• Collaboration
  Work with departments like HR, clinical teams, and leadership to share updates.

• Crisis Communication
  Help manage messaging during emergencies or sensitive situations.

Where You’ll Work:

• Communications departments
• PR teams
• Internal operations groups

Creative & Digital Media Careers

Creative professionals bring healthcare stories to life through design, video, and digital platforms. They help make complex information easy to understand and visually engaging.

Common Roles:

• Graphic Designer
• Video Editor
• Web Content Manager
• UX Designer

Skills You’ll Use:

• Design Tools
  Use programs like Canva, Adobe Illustrator, or Photoshop to create visuals.

• Video Production
  Film and edit videos that showcase healthcare careers, events, or patient stories.

• Web Design
  Help build and update websites that are easy to use and informative.

• User Experience Thinking
  Make sure digital tools are accessible and helpful for all users.

• Visual Storytelling
  Use images and graphics to support messages and make them memorable.

Where You’ll Work:

• Creative services teams
• Digital strategy departments
• Web development groups